The market group i am aiming me collection towards the high end of the mid-market. More specifically; a young, business women who is willing to spend money on good quality clothes. She is sophisticated yet with a fashionable sense. I would see this person to be living in the city such as NYC. She would wear bright fun colors in contrast with neutral tones and patterns. her style is eccentric and outgoing, layering is the key in her look with soft, light fabrics on the inner layers and thicker heavier fabrics on the outer layers.
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