Macro Mood and Aesthetic Concept

Initial development write up:

MACRO CONCEPT: what are you trying to tell?

-        For my collection the idea was to show the family connection between my grandparents and I. What linked us was the church Saint Mary of the Angels in wellington, where my nana and poppa got married. I liked the idea of family connection because of the fact that our family moved away from wellington many years ago yet in a way we have come back, with me going to uni. Through my design process I wanted to show the intricate details of both the church and the wedding dress my nana was married in. All which have significant meaning and value to me.

MOOD CONCEPT: how does the story feel?

-        The story has a sentimental feeling, with the personal connection being created      between me my grandparents and the church. This also creates a personal relationship between the viewer and the design, the idea that although they personally don’t have the connection with the designs directly they feel a sense of attachment with the concept the designs are showing.

AESTHETIC CONCEPT: look, texture, color, detail.

-        The aesthetic concept I wanted to create was the idea that everything had its particular connection to either the church of some part of the wedding. I chose the color palette based on the colors that stood out form the stain glass windows in the church, which were reds, gold’s and creams/browns along with accents of black and grey. The textures I wanted to show were smooth and soft finishes which resembled the soft carpets and the velvet draping hanging inside the church, the smooth surfaces came from the marbled pillars, wood seating and smooth cooper finishing’s. All the intricate details in the designs all come from different details within the church such as the patterns on one of the capes and the lines on a couple designs came from the detailing on the stain glass windows, the certain style of garments, particularly the long dress and long sleeves were inspired by my nanas wedding dress, whereas the more rounded designs were inspired by the gilding and the statue formations in and around the church.