Synopsis

The aim for my collection was for it to consist of outfits aimed at young fashionable businesswomen. The idea was to create something that would be professional and sophisticated yet have a sense of youth captured within the garments, I portrayed this concept through the use of bright colors and design elements such as frills, bows and lace. I see my collection being in the high end of the mid market, so for someone who would be willing to spend a decent amount of money on a good quality garment that would last. Through my collection I wanted to re-capture the younger generation and to hold onto the unique characteristics within this generation, to stand out and be individual. To have a sense of style and the chance to express themselves but to also be taking seriously in the sense of a job or career. For the colors I decided on a selection of bright and neutral colors, such as the red and orange blue are the bright and then the mauve and the beige are more of the subtle/neutral colors. I chose these colors based on the idea that they all work well together and they create a good balance. For my fabric choice I chose a range of fabrics that I would use particularly for the jackets as they were my main focus for this collection. I am happy with the outcome of my collection; the overall look portrays a very prim and proper feel. Showing the connections within my family through the use of design elements.